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La Boulangere Rebrand

La Boulangere is a French based bakery that produces prepackaged baked goods including that of bread and pastries. This project takes their US branch, which is notable for its excessive usage of plastic and lack of upkeep on its website, and rebrands it both to appeal more to a US market while keeping its origin, and to cut down on the amount of emissions produced by the company.

Fillon Bakery takes a donut box approach to use less plastic and appeal to a US market while still showing revereance to the founder of the company.

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